Tips For Developing Optimized Facebook Audience For Amazon Products

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Facebook Audience

Your ad type, ad production, rewriting, giving, landing pages are all important changes that can make or break a campaign. However, one of the most neglected (and most important) things is your audience. If you advertise to the wrong audience, you will not get good results, even if everything else is done.

The Facebook section of “Custom Audience” allows advertisers to enter customer information, which Facebook will use to find the right users on its platform. 

You can improve the quality of your audience by engaging it with other targeted options such as population, location, interests and moral objectives.

How can we build an audience that benefits?

Fortunately, Amazon provides you with comprehensive data so you can build a custom audience based on your shopping history and you can also get more information or help from the best amazon consultant. You can export your customer data to Amazon and enter your customer name and physical address into Facebook. If the data is compatible with Facebook (not all the time!) Then this will build a custom for your audience. Obviously, this dataset will not be as complete as having an email with a phone number, but even if only a small part of your audience is compatible, it will still provide you with a great supply list money to leverage.

Unfortunately, the process of manually building this list takes time. You need third-party software to load your customer list in a way that can be used. You will also want to manually review the data (i.e., if you only want customers to purchase a product, or if you want to delete customers using a coupon code). 

Just to manage a group of listeners, you may need a few hours a month. Now, if you have a lot of products in different niches, it can become a full-time job!

That’s why we design solutions to ensure that your audience is successful and saves you hours each month.

Automation of Amazon and Facebook traditional audiences with landing pages promotion

It works by linking your Amazon account to the Landing Page Promoter. We take the time (every 4 hours) to collect your data from Amazon, analyze it as your requirements, and add it to Facebook’s Amazon customers to continue to build a traditional audience. Amazon consultancy can help you with this.

1. Connect with Amazon MWS

The first thing you need to do is connect your Amazon account to the Landing Promoter. This allows us to access a small amount of data from your Amazon account, which we can access on Facebook to build a custom audience. We do this by connecting the Amazon MWS API.

Click Connect at the top of the dashboard, and then click Amazon MWS. From them click Add New MWS Integration, select your area, click Continue and follow the instructions to complete the installation.

We will now remove your customer data from Amazon. This process can take hours, so be patient.

2. Connect your Facebook account

The next step in extracting data on Amazon is connecting your Facebook account.

To do this, click on Super Tools at the top of the menu, and then click on Facebook Audience.

Click Connect Facebook Account and follow the prompts.

Once connected, click Create a new audience. Select the media account you want your audience to use, and then choose whether to create a new audience or select an existing audience. Click Continue to proceed to the next step.

3. Analyze your customer data

We offer the option to filter your data before posting it on Facebook, so you can make sure you build the best audience.

The amount of filters you invest in your target audience depends on the data you have. We recommend that you build an audience of at least 1000 people. If your audience is smaller than this, it may not be good for your results.

Here is a filter option:

Customer lifetime value

How much money did your customers spend on Amazon to buy your product? If you have a lot of returning customers, you may want to include customers who spend more than a certain amount of money.

Discount received

If you run a discount coupon code, you can exclude customers who have already received a coupon, because these customers are usually better than those who bought at a full price.

Repeat customers

Where you can include / remove customers frequently.

Products purchased

This allows you to evaluate customers based on what they have purchased from you.

Remove customers from audiences

If your marketing speed is high, you can delete customers after season X as you update your list.

Exclude non-Amazon customers

If you sell outside Amazon and ship using FBA, you can exclude non-Amazon customers from your list because you already have their sales information.

Ranked by LTV

This feature enhances the well-being of the audience by promoting customers by maximizing their profitability based on their purchases.

Start Pull Form

Select when we started extracting data. The first one we could pull off was a year ago.

After selecting a filter option, click Create audience to complete the audience.

It will take a few hours for your list to be published and ready to be announced on Facebook.

4. Create an audience on Facebook

Once your audience has a large audience, you can build a similar audience. To do this, go to the Audiences section in the Facebook Ads Manager, click “Create Audiences”, and then select “Create Audiences as” from the drop-down menu. Select your target audience as a source, select your region, select the size of your audience (we recommend starting at 1%), and then click Create Audience. Give it a few hours to fill.

5. Select your audience when customizing your advertising settings

You can select your audience for your Facebook social media ads in the Adset section of your settings.

In the Settings Media section, go to the Audience section and select Audiences as or customized in the audience field.

You can improve your audience by using more targeted options available.

6. That’s it!

You are currently focusing on the potential audience, which should result in a significant Amazon sales.