Are you planning to create a brochure to promote your business or services? As you know, going through the use of software to create your paper communication support is inevitable.
Only, there are a lot of creation software and not all of them are really effective. So, before you start creating your brochure, you must first find the right software. Find out which software is best for designing a brochure and which software to avoid.
The most effective paid software to create a brochure
To create a professional advertising brochure , several tools and software are at your disposal.
Some are chargeable, others free. Of course, paid software gives you a lot more possibilities and options to help you create the perfect brochure .
But be careful, you must keep in mind that most of this software is quite complex to master, especially for neophytes. On the other hand, once you understand how these software work, you will discover that they are powerful and efficient tools.
Paid software to create a brochure are numerous, but one of the most interesting remains, without a doubt, InDesign . This software gives you endless possibilities.
Note that InDesign is quite complicated to use the first few times. It will take you a little time to fully master this software, however you can use this guide to create a brochure on Indesign.
The only real downside of Adobe InDesign is its price which is quite steep, but other than that, it’s definitely the best software you can use to create a brochure.
Then there is the Canva software .
A free version exists, but turn instead to the paid version to take advantage of all the features and create a sublime brochure.
One of the main advantages of Canva software is that it is easy to use. It is an ideal software for people who are just starting out, which is rather interesting, since it concerns a large number of people.
The Affinity software is also very interesting for creating a brochure.
This tool was even voted Mac Application of the Year by Apple! As paid software, Affinity offers you a wide range of very interesting options. This tool can be used on a computer or on a tablet.
In this way, you can create your brochure wherever and whenever you want.
These software are not enough for you? Don’t worry, there are still many others that can satisfy you, such as:
- Edraw from Wondershare,
- flip snack,
- SmartDraw, etc.
Ideally, check if the software has free versions or demo modes. So you can try them out before you decide.
Since these are paid software, it is better to try them out before buying them or taking out a subscription . And for good reason, buying software that doesn’t suit you or that you can’t use is counterproductive.
Is there any free software to create a brochure?
Are you on a budget and can’t afford to invest in paid software? Be aware that you have the option of using free tools.
Of course, by opting for free software, expect to benefit from limited features compared to paid software . However, this will allow you to get your bearings before switching to a paid tool.
Among the best-known free software for creating brochures is Scribus .
It is a software with many features, but still has some limitations compared to InDesign or Canva, for example. That said, for someone who wants to start with a free software, this tool will allow you to create superb brochures with many customization options.
On the other hand, Scribus has a big disadvantage for a free software: it is quite difficult to learn and there are very few guides and tutorials to help you use it well.
Also, feel free to:
- find out because many paid software offer free versions with fewer features,
- to use several different software in order to find the one that suits you best.
The goal is to be able to create brochures that perfectly match your expectations and what you have in mind .
???? This is why it is very important not to limit yourself to a single software, but rather to test several to get a clearer idea of the possible final result.
Software not to use to create a brochure
There are certainly software that you use on a daily basis and that you are very satisfied with, however they do not allow you to create a professional quality brochure.
If you regularly use Word and Powerpoint, you have surely realized that you have the possibility of designing brochures, however they are particularly limited, especially in terms of layout .
Of course, you can create brochures with Word or Powerpoint, but the end result will look amateurish. The quality of the images at the time of printing will not be optimal at all.
The other software not to use for designing a business brochure is Photoshop .
It may seem surprising, but yes, it is better to avoid using Photoshop to create your brochure. Even though you are going to be able to get very nice support with this software, at print time you will realize that something is wrong.
What does a brochure look like?
This may be obvious to most people, but many people don’t really know what a brochure looks like .
Concretely, the brochure is a small booklet made up of several pages bound together by two staples. The pages are said to be stapled, hence the name pamphlet .
This communication medium also has a cover that can be rigid or flexible as needed . A brochure usually contains between 8 and 40 pages . On the different pages of a brochure, there is text , but also and above all, visuals . They are the ones who will make people want to read the brochure.
This is why you must work well on the design of your brochure using appropriate tools.
As seen above, you can take your first steps on free software, but if you really want a professional result, you will have to turn to paid software.
The brochure, a powerful communication tool
The brochure is an excellent communication medium.
Indeed, through the pages of this little booklet, people will be able to discover more information about your company, your products, your services, etc.
Initially, the brochure was purely informative. It provides answers to any questions from consumers. But in reality, the brochure is mainly used to convince people to use your SEO Audit Services or buy your products, hence the importance of taking good care of the design of your brochure.
???? You have to convince consumers and push them to purchase and the brochure is one of the most effective ways.
Do not neglect the brochure in your communication strategy, because its advantages are very numerous. Nowadays, more and more companies are using brochures, so why not you?
What information to put on a brochure?
First, you need to define what the purpose of your brochure will be .
- Will it be used to simply inform about your products?
- Does it aim to promote a particular event?
By defining the objective of the brochure, you will already have a working basis.
Next, you need to define your targets and the message you want to convey .
After that, you are going to have to make a list of all the information you want to put forward on your brochure.
???? Warning: don’t put too much information on a brochure or you’ll make it uninteresting.
Finally, you will have to think about the visuals you want to put on your brochure.
Once you have all these elements in your pocket, you can start creating your brochure using one of the software programs presented above.
What to remember about the best software for a brochure
Now you know exactly how to create a brochure, what software to use and what it is for. All you have to do is choose your tool and get started.
Do not hesitate to follow tutorials and read guides to help you understand the principle of this creative software. Some tools may seem difficult to master, but with a little practice, you will find that they are very intuitive.