Last Updated on February 25, 2024 by Ali Hamza
Cooking new infographics with your old recipe is a great way to spice up your content marketing strategy. With creativity, you can take an old recipe and turn it into something new and exciting.
As long as you have a tried and true recipe, you can experiment with new ingredients, cooking methods, and even presentation to create something delicious and visually appealing– infographic-wise.
Although every infographic is unique and comes with challenges, there are some general tips you can follow to create a successful one. In this article, we’re going to list six essential steps in our recipe to create a compelling infographic.
As with any recipe, you must ensure you have all the right ingredients before you start cooking. The same goes for creating an infographic. You need to research and ensure you have all the information you need before you start designing.
This requires you to take the time to understand your audience, what they want to see, and what will resonate with them. Once you have your target audience, you can begin researching the data and statistics that will help support your infographic.
Start With an Outline
Just like you need a blueprint before you start building a house, you need an outline before you start designing your infographic. This will help you organize your thoughts and ensure that your final product is cohesive and flows well.
When creating an outline, think about what story you want to tell with your infographic and what information you need to include to support that story. Once you understand what you want to have, you can start mapping out your design.
Find Design References
The next step in our recipe is to find some design references. This can be anything from other infographics to websites and even magazines. Essentially, you want to see examples of good design that you can use as inspiration for your infographic.
When looking for design references, pay attention to the overall layout, colors, fonts, and imagery used. These are all essential elements you’ll need to consider when designing your infographic.
Don’t Forget the Data
Once you have a clear understanding of the story you want to tell and the overall design of your infographic, it’s time to start thinking about the data. This might be one of the most critical parts of creating an infographic, as the data is what can make or break your design.
When incorporating data into your infographic, be sure to use visual elements like charts and graphs to make the information more digestible. You also want to be sure to use reliable sources for your data. This will help ensure that your infographic is both accurate and trustworthy.
Edit and Proofread
The final step in our recipe is to edit and proofread your infographic. This is an important step, as it will help ensure that your infographic is free of errors.
When editing, pay attention to things like grammar, punctuation, and spelling. You also want to ensure that your infographic’s information is accurate and up-to-date.
Publish and Promote
Once you’ve edited and proofread your infographic, it’s time to share it with the world. The best way to do this is would be to publish it on your website or blog and then promote it across social media.
When promoting your infographic, be sure to use catchy headlines and eye-catching images. You also want to make sure you’re sharing it with relevant influencers and bloggers.
By following these simple steps in our recipe, you can create a successful infographic that will help you effectively tell your story and engage your audience . Just remember to do your research, start with an outline, find design references, incorporate data visualizations, edit and proofread, and then promote your final product.
Ebnu Sudarso is the Co-founder of Milkwhale, an internationally acknowledged infographic production agency. Graphic design and writing have always been a passion. Over the years at Milkwhale, the company has created and published numerous infographics and great visuals.